Can i post articles on my blog
Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.
For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their social media approach for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach. That kind of tweak is what helps you publish content about the topics your audience really wants and needs.
Don't have buyer personas in place for your business? Here are a few resources to help you get started:. Next, you'll need a place to host this post and every other blog post you write. This requires choosing a content management system CMS and a website domain hosting service. A CMS helps you create a website domain where you'll actually publish your blog. CMS platforms can manage domains where you create your website and subdomains where you create a webpage that connects to an existing website.
Whether you create a domain or a subdomain to start your blog, you'll need to choose a web hosting service after you pick a CMS. Your blog's domain will look like this: www. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet.
Want to create a subdomain for your blog? If you already own a cooking business at www. In other words, your blog's subdomain will live in its own section of yourcompany. Some CMS platforms offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website.
For example, it might look like this: yourblog. However, to create a subdomain that belongs to your company website, register the subdomain with a website host. Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand. For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing your blog.
If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:.
Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you're a company that sells a CRM for small-to-enterprise businesses , your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned.
Pro tip: You may not want to jump into a "how-to" article for your first blog post. Here are four other types of blog posts you could start with:. If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. Similar to the "leaky faucet" examples above, you would "iterate off old topics to come up with unique and compelling new topics.
You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing. Appropriate, right? The topic, in this case, was probably "blogging. See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title more on that in a moment , it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.
We've written more specifically about writing captivating introductions in the post " How to Write an Introduction ," but let's review, shall we?
First, grab the reader's attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they'll stop reading even before they've given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing.
This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives. Here's an example of an intro we think does a good job of attracting a reader's attention right away:.
It's the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren't intimidated by length or amount of content.
This organization can take multiple forms — sections, lists, tips — whatever's most appropriate. But it must be organized! Download These Templates for Free. The major sections are separated into subsections that go into more detail, making the content easier to read. To complete this step, all you really need to do is outline your post. This way, before you start writing, you'll know which points you want to cover and the best order to do so in. And to make things even easier, you can download and use our free blog post templates , which are pre-organized for six of the most common blogs.
Just fill in the blanks! The next step — but not the last — is actually writing the content. We can't forget about that, of course. Now that you have your outline or template, you're ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources.
When you do, always try to find accurate and compelling data to use in your post. When you do get permission for reposting articles on your blog, cite the author and link back to the article, but also provide language that says you have permission to use it. Something like: Article reposted with permission from Website Muscle.
June 16, Education , SEO. Tyree Nelson. A great way to provide that content is through blogging. Highlight some key points and why you found it valuable. Then cite and link back to the article. I think I can start today. Great article, Carol.
I used to write articles for magazines but unfortunately, those gigs got harder to find as many publications went out of business. The toughest part for me is selling myself and persuading clients to pay better rates.
I recommend being active on LinkedIn for all new writers because I got my best client there. I was blessed to find a former Wall Street Journal reporter who was more than willing to pay top dollar. This will be my first comment on your website and I feel you will help me with an answer. I know writers who guest post on popular blogs and have a static writer website, and get clients that way, or through LinkedIn. Thank you for your sharing.
The posts are rather lengthy and contain an photos. I guess these are articles. I really appreciate you clearing this up.
Thank you! This is awesome content. Do you charge landing page articles more than typical blogs? It really depends on each project. A short landing page might be less than a long, reported blog post. To others, it means a product sales page, or perhaps a long, long sales page that sells a big-ticket course or program.
I took your initial course on first freelance jobs last year while I was still working. Articles that you write are really a big help to getting me off on in grand style. I was looking back at old blog posts from 7 years ago and was surprised how short they were back then. And articles have grown more linked and scannable, like blog posts. Hi, Thanks for sharing such type of needed guide on the differences between article and blog writting. I kept wondering if I should use long-form articles or long form blog posts.
Love it, Lydia! Thank you for this Carol! Your words are always helpful to us freelance writers. Thank you so much Carol! Thanks mam, this really added to my understanding… I am actually a student and want to start writing blogs or articles. I am not that skilled that I would want to earn a lot by start but I think I can write somehow better. Just want to take a start and slowly progress… Can you give little piece of advice that would be much helpful….
Faiq, there are pieces of free advice here on this blog, many of them about how to get started! Try the search bar and put in phrases of what you want to learn… or for more focused advice, see my e-books tab. A long write-up that does not contain any interview and is written about the achievements of some great personalities then in that case, will this work be called an article or blog? I know blog is a first person write-up but the write-up I am talking about is in third person but is simply based upon biography so, how should I term it?
Is interview necessary for an article? A very much interesting and enlightening comparison which most people often miss. Sometimes these Article and Blog posts get mixed up by many who may consider it to be essentially the same. This excellent write up will also help those interested in either one to know what is expected of them as they take a venture.
Thanks and I will be sharing. Your blog post has come out at the right time. I wish to say that most of the time, those hire writers are not clear about exactly what they want. I am sure they need to be educated about the difference between blog post and article. I beg to differ with you on one point. Articles do come up on search results only if they carry relevant keywords and their synonyms. I have recently started my own blog. In order for me to get it up and running I have been doing some research.
My question for you is what is the best thing to blog about? Is it best to keep it to the theme of the blog or write about what interests you? I like the fact that you distinguished between an article and a blog.
As far as the articles, should that also correlate to your blog? I also write poetry. So how would I market that to my readers? Danielle, there is no one best thing to blog about — if there were, every single blog would be about it, right? It should definitely stick to a niche, though — all successful blogs do. For example: how would you classify the work described in the ad below—and its actual payment value? Bracketed sections are my own thoughts. We are continuing to grow editorial at a leading small business blog and are looking for contributors who can regularly provide high-quality, timely, and well-written stories about small business.
This comprises the vast majority of our coverage. We want to demystify this news and make it easy, digestible, and accessible to the busy small business operator. Listicles of top mobile apps are especially desired. Work is ongoing and regular — up to several posts per week.
Please do not apply unless you can commit to submitting at least one story per week — though we can publish up to five per writer. Familiarity with online content management systems is a huge plus. Stories typically run about words, but we have the flexibility to publish longer stories as the topic demands. This is a high-visibility opportunity and we are looking for the very best writing talent, which is why we pay a premium over other blogs. Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic.
Did you know that over 70 million blog posts are published monthly? In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help it get seen by more people. Think of sharing your content on other outlets like a megaphone: the more places you promote it, the wider the message will spread. This is the tactic DrumUp uses: they post snippets of full blog posts on Medium, and then direct users to the full article on their website.
Reddit can be a worthwhile platform to consider for sharing content, but it needs to be done the right way. These articles should be carefully chosen and provide real value to the users. Because of their existing network on LinkedIn, many users have built up a strong subscriber base for their articles on the platform. In addition to being much more loyal to your brand, email subscribers are 3. Email clicks are also usually higher than the CTR on social media posts as well — Campaign Monitor found that you are 6x more likely to get a click from an email than from a sent tweet.
The way you share your content on social media highly depends on what works best for your schedule and your users. Some companies or writers prefer to send out a new email every time a new post is published which is usually automated in some way using an RSS feed and a service like Zapier or IFTTT , while others wait until the end of the week or month to send a newsletter of updates and the latest published posts.
The platforms above are the most useful for driving traffic. However, there are plenty of other platforms to consider based on the topic and format of your content.
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